End Cap Retail Display System – Philips & Versuni
Premium Endcaps for Multi-Category Product Presentation
BGR has been developing and producing endcap display systems for Philips & Versuni for many years – across coffee, floorcare, personal care and other core product categories.
These endcaps are a long-term retail asset, designed as premium retail furniture that carries both product and brand value on the shop floor – not temporary POS.
Modular Endcaps Built for Repeatable Precision
Endcaps are engineered to strict client instruction, then produced, pre-assembled, tested and installed through controlled workflows. All lighting, electronics, wiring and finishing are completed before shipment – making in-store installation execution-only.
Depending on category, units use backlit communication zones for core claims (coffee, personal care) or embedded screens that surface feature breakdowns and performance explanations for floorcare – directly at the point of purchase.
As the product assortment evolves, endcap construction is adapted where needed to support new devices and category priorities. The newest Espresso Endcap introduces a new branding element and is now rolling out across Germany – marking a strategic shift in coffee category visibility from Saeco toward Philips at the retail shelf.
A Stable, Scalable Premium Retail System
The endcaps now operate as a long-term platform across roughly 200–300 stores in Germany. New products enter the same structure with minimal adaptation — which keeps rollout timing within the same predictable ~2-month development-to-store window.
Over time, this structure has supported hundreds of retail units across coffee, floorcare, IPL and personal care – without rebuilding the system each time.
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